Targeted direct mail remains one of the most effective ways to market products and services to prospects or existing customers. Brenneman can help you streamline your projects by acting as a single-source provider — eliminating the complexity that often comes from working with multiple vendors. As a full-service mailer, we understand the unique requirements of your project from start to finish and offer the following mail services:
The Brenneman team includes a USPS Certified Mailpiece Design Professional, who has gone through rigorous training and examination in postal standards, formats, and best practices. This gives us a solid understanding of acceptance requirements for mail processed through the USPS. Questions regarding mail piece design considerations and USPS regulations are quickly addressed and aid in the timely completion of your direct mail project. Our staff can assist you in using:
As your mailing consultant, we maintain permits for your use, keep up with constantly changing USPS regulations and deliver your mail directly to the post office for you. We are able to obtain the best available discounts for your mailings and save you money.
Our USPS certified software standardizes addresses, eliminates duplicates, and sorts your mail list so it can be delivered faster, more accurately and also can save you money with lower postage rates.
Brenneman offers Every Door Direct Mail® from the U.S. Postal Service®. EDDM is designed to help reach every home, every address, every time. You tell us the zip code areas you wish to reach and we do the rest. You benefit from reduced postage costs and avoid mail list expenses.
EDDM reaches customers who matter the most to your business in nearby neighborhoods. Simply identify the target neighborhoods and your message will be delivered to every active address. And now, with demographic information (e.g. age, household income and size) available for delivery routes, you can select delivery routes containing the customers you want to reach.
Our data enhancement services help pinpoint your best prospects based on hundreds of criteria. New search technologies and our experienced data professionals help save you money and reduce waste by finding the “sweet spot” in your customer data.
As with most databases, your customer information may be limited to name, address, and purchasing history. By using our data list enhancement tools, we can increase the depth and effectiveness of your data by adding information such as:
The more you enhance your customer data, the more you can effectively target your market and turn advertising dollars into sales.
Data enhancement services can also:
Not all mailing lists are created equal. At Brenneman, we utilize information to fulfill your desired campaign results in an easy and affordable way. We target specific criteria to tailor your mailing list to meet your needs. We assist you in determining your footprint size and zip code selection, suppressing any zip codes or locations you want to avoid. We use our experience and relationships with list compilers to provide guidance to help make your campaign a success.
By defining, segmenting, and targeting your prospects, your direct mail campaign will yield higher response rates and maximize your marketing dollars.
By partnering with Brenneman, we take care of the entire process, from print and mail preparation to post office delivery. Call us today at 800-222-2423 to learn more.